Ladies, gents, Joan Didion is the new poster girl for the fashion house Céline. How baller. How literary. How perfect.


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Didion is the author of two of my favorite reads of of 2014: The Year of Magical Thinking and the dark-side-of-Hollywood great LA novel, Play it as it Lays. Of the campaign, VOGUE writes,

Let’s talk about Céline for a minute. Let’s reflect on Phoebe Philo’s artfully honed aesthetic. You know the one, synonymous with an ideal that’s at once sensual, austere, controlled, and achingly, achingly cool. Let’s discuss the facts: that Céline has become the label where all the season’s trends are born, where your chicest friend gets all of her wardrobe inspiration, where your favorite fashion editors save up to spring for statement pieces. (It’s so good it hurts, really.) And now let’s talk about Céline’s just-debuted ad campaign featuring French dancer Marie-Agnes Gillot, model Freya Lawrence, and none other than immortal intellectual-and-otherwise dream girl Joan Didion. Well, did you just feel the collective intake of breath shared by every cool girl you know? Did you feel the pulse-quickening vibrations of every recent college grad and literature fan? Did you sense the earth trembling beneath your feet? Do you have two eyes and a heart?

Yes, we have two eyes and a heart. Yes, the earth is trembling. We await with baited breath the crowd funded documentary: We Tell Ourselves Stories In Order to Live, the first and only documentary about Joan Didion. Kudos to Céline for choosing such a Literary Lady. Makes us want to save our pennies, or maybe rob a bank to buy THIS while smoking and whispering Joan’s famous line, “I have already lost touch with a couple of people I used to be.”

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